Ray BenedicktusStrategic Marketing Consultant
areas of expertise
- Marketing Strategy
- Customer Insights
- Customer Loyalty
- Integrated Marketing Communications
- Brand and Product Strategy
education & experience
- Ph.D., Marketing, College of Business, Florida State University
- MBA, Management Science, University of North Carolina, Fayetteville State Campus
- 15+ years of marketing consulting and strategic planning
Ray is a marketing focused leader with 15+ years experience in consulting, research, branding and marketing implementations. He brings a creative approach to quantitative analysis and problem solving. Ray is a team-focused leader that brings an integrated perspective to strategic marketing, research, and consulting projects for enterprises, small and medium sized business, educational and government institutions, and association clients.
With Small Biz CMO, we are changing the way marketing consultants approach client engagements by building a collaborative team of seasoned experts that work together to meet client challenges with more dynamic and integrated perspectives. – Ray Benedicktus
Ray has an exceptional track record in presenting statistically valid consumer data and interpreting research results for managerial insights and actionable strategies. He comes to the table with strong quantitative, qualitative, organizational, writing, and communication skills, matched with advanced analytics training.
perspectives in "The Edge"
Recent research investigates whether consumers’ concept of God as authoritarian, as loving, or as mystical, cosmic force explains their support for sustainability initiatives.November 23, 2018
Massive amounts of time, money and creativity are poured into creating and targeting the perfect ads for the perfect receptive audience. Explore ways marketers can build deeper, more rewarding relationships with consumers.November 17, 2018
For brands that manage risk while innovating, survival depends on their ability to quickly pivot, to innovate in real time. How can companies stay relevant tomorrow, and what is the CMO’s role in continuing that effort?December 2, 2018
Connect and Grow with Small Biz CMO
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