Ray BenedicktusStrategic Marketing Consultant

Ray Benedicktus Headshot 200px
areas of expertise
  • Marketing Strategy
  • Customer Insights
  • Customer Loyalty
  • Integrated Marketing Communications
  • Brand and Product Strategy 
education & experience
  • Ph.D., Marketing, College of Business, Florida State University
  • MBA, Management Science, University of North Carolina, Fayetteville State Campus
  • 15+ years of marketing consulting and strategic planning

Ray is a marketing focused leader with 15+ years experience in consulting, research, branding and marketing implementations. He brings a creative approach to quantitative analysis and problem solving.  Ray is a team-focused leader that brings an integrated perspective to strategic marketing, research, and consulting projects for enterprises, small and medium sized business, educational and government institutions, and association clients.

With Small Biz CMO, we are changing the way marketing consultants approach client engagements by building a collaborative team of seasoned experts that work together to meet client challenges with more dynamic and integrated perspectives.  – Ray Benedicktus

Ray has an exceptional track record in presenting statistically valid consumer data and interpreting research results for managerial insights and actionable strategies. He comes to the table with strong quantitative, qualitative, organizational, writing, and communication skills, matched with advanced analytics training.

perspectives in "The Edge"

  • Keywords to Encourage Sustainable Consumption

    Recent research investigates whether consumers’ concept of God as authoritarian, as loving, or as mystical, cosmic force explains their support for sustainability initiatives.

    November 23, 2018
  • Advertising Business Models for the New Era of Marketing

    Massive amounts of time, money and creativity are poured into creating and targeting the perfect ads for the perfect receptive audience. Explore ways marketers can build deeper, more rewarding relationships with consumers.

    November 17, 2018
  • CMO Traits Necessary for Leading the Future

    For brands that manage risk while innovating, survival depends on their ability to quickly pivot, to innovate in real time. How can companies stay relevant tomorrow, and what is the CMO’s role in continuing that effort?

    December 2, 2018

Connect and Grow with Small Biz CMO

We love addressing marketing challenges and helping clients set and achieve business growth objectives. Reach out today to get started.

Advance Your Marketing Performance

We elevate the strategic focus of our clients to intelligently advance marketing performance.

I really appreciate your guidance. I definitely have a new sense of vigor about what I need to do to succeed with Natural Citizen products.  Thanks to your advisement, I’ll be managing operational aspects of the business differently so that I can focus more of my time on growth.

Robert Withers
President, Natural Citizen
Branding Advice and Support

Keep your brand relevant, focused, and strong. From design to messaging to monitoring, the Small Biz CMO team has you covered.

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