Rene NegronBrand Strategy Consultant
areas of expertise
- Brand Audit and Positioning
- Strategic Analysis
- Visual Identity Systems
- Marketing Communications
- Employee Brand Education
- Public Relations
experience & awards
- 20+ years experience in marketing, communications, and new business initiatives
- Board of Directors for the American Marketing Association, Orange County Chapter
- Recipient of the elite 3M Marketing Professionalism Award
Rene Negron provides Small Biz CMO clients with superior business acumen and communications expertise. His key strength is optimizing business potential and communications effectiveness by aligning present and future strategic objectives. Rene has over 20 years experience in corporate communications, marketing and new business initiatives and currently serves on the Board of Directors for the American Marketing Association, Orange County Chapter.
We provide a unique blend of strategy and creative. Our branding expertise simply means we offer long-term solutions and are well equipped to develop and implement every aspect of an integrated campaign. The media chosen, quality and consistency of the message, as well as the visual elements of a communications campaign, all play a vital role in successful communications—but ultimately effective only when they all work together to shape and reinforce your core brand image.
As a partner in two successful technology ventures, Workstation and Methodblue, Rene created innovative digital asset management and communications platforms and in his 15-year career at 3M, he led marketing and sales development efforts in corporate communications, advertising, publishing and packaging. At 3M, Rene was recipient of the elite 3M Marketing Professionalism Award for his innovative approach in developing business effectiveness and profitability.
perspectives in "The Edge"
Marketing is a critical cog in the machine for creating customers, growth and shareholder value. The CEO who recognizes and harnesses the shift marketing is responsible for will win in the engagement economy.November 10, 2018
For brands that manage risk while innovating, survival depends on their ability to quickly pivot, to innovate in real time. How can companies stay relevant tomorrow, and what is the CMO’s role in continuing that effort?December 2, 2018
Recent research investigates whether consumers’ concept of God as authoritarian, as loving, or as mystical, cosmic force explains their support for sustainability initiatives.November 23, 2018
We love addressing marketing challenges and helping clients set and achieve business growth objectives. Reach out today to get started.