Best Practices
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CMO Traits Necessary for Leading the Future
- December 2, 2018
- Posted by: Small Biz CMO
- Category: Best Practices, Brand Management, Customer Value, Improving ROI, International, Marketing Strategy, Marketing Technology, Research and Analytics, Sales Strategy
No CommentsFor brands that manage risk while innovating, survival depends on their ability to quickly pivot, to innovate in real time. How can companies stay relevant tomorrow, and what is the CMO’s role in continuing that effort?
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B2B Marketing Changes to Consider in 2019
- November 10, 2018
- Posted by: Small Biz CMO
- Category: Best Practices, Improving ROI, Marketing Strategy, Marketing Technology
Marketing is a critical cog in the machine for creating customers, growth and shareholder value. The CEO who recognizes and harnesses the shift marketing is responsible for will win in the engagement economy.
Small Biz CMO advisors approach every client engagement with mindful perspective, a passionate focus on growth, and with an attitude of support and care.
Revenue and Sales Modeling
How will product, service and market changes affect your bottom line? Understand the impact of your decisions before you pull the trigger.
Competitive Positioning Insights
How do you stack up against the competition and how can that position be improved? Work with us to identify opportunities for differentiation.
Customer Journey Mapping
Grow revenue by understanding how customers engage with your brand. Identify gaps in excellence, then leverage insights to implement the ideal customer journey.
Branding Advice and Support
Keep your brand relevant, focused, and strong. From design to messaging to monitoring, the Small Biz CMO team has you covered.
On-Demand Advising
Retain and engage with expert and attentive marketing leaders to get advice when you need it. Reach out as often as needed.
Marketing Advising
Meet regularly with an expert marketing strategist dedicated to growing your business. Choose an advisement plan and schedule that fits your needs.
Tactical Marketing
Hyper focused marketing action plans are now at your fingertips. Leverage the power of our road maps for almost any successful marketing implementation.
Marketing Management
Leverage a fractional Chief Marketing Officer to lead your marketing team and grow your company faster without the overhead.
Strategic Marketing Plans
Grow with the most complete and actionable marketing plans ever seen; integrated with market research, customer journey and competitive positioning maps, activity budgets, tactical guides and more.
Digital Marketing Audits and Advisement
Bring budget friendly strategy to the core of your digital marketing game. Complete an audit and make adjustments or start a digital project from the ground up.