Best Practices

  • B2B Marketing Changes to Consider in 2018

    • January 22, 2018
    • Posted by: Small Biz CMO
    • Category: Best Practices, Improving ROI, Marketing Strategy, Marketing Technology
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    Marketing is a critical cog in the machine for creating customers, growth and shareholder value. The CEO who recognizes and harnesses the shift marketing is responsible for will win in the engagement economy.

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  • CMO Traits Necessary for Leading the Future

    • January 22, 2018
    • Posted by: Small Biz CMO
    • Category: Best Practices, Brand Management, Customer Value, Improving ROI, International, Marketing Strategy, Marketing Technology, Research and Analytics, Sales Strategy
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    Small Biz CMO Marketing Advisors Technology

    For brands that manage risk while innovating, survival depends on their ability to quickly pivot, to innovate in real time. How can companies stay relevant tomorrow, and what is the CMO’s role in continuing that effort?

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