Best Practices
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CMO Traits Necessary for Leading the Future
- December 2, 2018
- Posted by: Small Biz CMO
- Category: Best Practices, Brand Management, Customer Value, Improving ROI, International, Marketing Strategy, Marketing Technology, Research and Analytics, Sales Strategy
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For brands that manage risk while innovating, survival depends on their ability to quickly pivot, to innovate in real time. How can companies stay relevant tomorrow, and what is the CMO’s role in continuing that effort?
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B2B Marketing Changes to Consider in 2019
- November 10, 2018
- Posted by: Small Biz CMO
- Category: Best Practices, Improving ROI, Marketing Strategy, Marketing Technology
Marketing is a critical cog in the machine for creating customers, growth and shareholder value. The CEO who recognizes and harnesses the shift marketing is responsible for will win in the engagement economy.
